{"id":5083,"date":"2026-05-13T09:21:17","date_gmt":"2026-05-13T00:21:17","guid":{"rendered":"https:\/\/freelance-meikan.com\/column\/?p=5083"},"modified":"2026-05-13T09:21:24","modified_gmt":"2026-05-13T00:21:24","slug":"%e3%80%90btobxllmo%e3%81%ae%e6%ad%a3%e8%a7%a3%e3%80%91%e4%b8%80%e7%95%aa%e5%8f%96%e3%82%8a%e3%81%9f%e3%81%84kw%e3%81%aeai%e6%a4%9c%e7%b4%a2%ef%bc%8bseo%e3%83%8f%e3%83%83","status":"publish","type":"post","link":"https:\/\/freelance-meikan.com\/column\/5083\/","title":{"rendered":"\u3010BtoB\u00d7LLMO\u306e\u6b63\u89e3\u3011\u201c\u4e00\u756a\u53d6\u308a\u305f\u3044KW\u201d\u306eAI\u691c\u7d22\uff0bSEO\u30cf\u30c3\u30af\u3067\u96c6\u5ba2\u5f37\u5316\u306e\u5b9f\u7e3e\u591a\u6570\uff01\u682a\u5f0f\u4f1a\u793eMesut\u30fb\u5b87\u7530\u6643\u5e73"},"content":{"rendered":"

\u4eca\u56de\u306f\u3001SEO\u696d\u754c\u6b7410\u5e74\u306e\u77e5\u898b\u3092\u6d3b\u304b\u3057\u3001\u73fe\u5728\u306fBtoB\u4f01\u696d\u5411\u3051\u306bSEO\u30fbLLMO\u652f\u63f4\u3092\u884c\u3046\u682a\u5f0f\u4f1a\u793eMesut\u4ee3\u8868\u30fb<\/span>\u5b87\u7530\u6643\u5e73<\/span><\/a>\u3055\u3093\u306b\u304a\u8a71\u3092\u4f3a\u3044\u307e\u3057\u305f\u3002
\n\uff08\u30a4\u30f3\u30bf\u30d3\u30e5\u30a2\u30fc\uff1aStockSun\u682a\u5f0f\u4f1a\u793e <\/span>\u682a\u672c\u7950\u5df1<\/span><\/a>\uff09<\/span><\/p>\n

\u7565\u6b74<\/b><\/h2>\n

1998\u5e74\u9e7f\u5150\u5cf6\u770c\u751f\u307e\u308c\u3002\u5efa\u7bc9\u65bd\u5de5\u7ba1\u7406\u30fb\u30eb\u30fc\u30c8\u55b6\u696d\u3092\u7d4c\u9a13\u5f8c\u3001\u30d6\u30ed\u30b0\u904b\u55b6\u3092\u304d\u3063\u304b\u3051\u306bSEO\u696d\u754c\u3078\u8ee2\u8eab\u3002<\/span>
\n<\/span>SEO\u4f1a\u793e\u3067\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30c8\u30e1\u30c7\u30a3\u30a2\u904b\u55b6\u3084SEO\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u306b\u5f93\u4e8b\u3057\u305f\u5f8c\u3001\u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u3084\u4e8b\u696d\u4f1a\u793eCMO\u3092\u7d4c\u3066\u30012024\u5e74\u306b\u682a\u5f0f\u4f1a\u793eMesut\u3092\u5275\u696d\u3002<\/span>
\n<\/span>\u73fe\u5728\u306fBtoB\u4f01\u696d\u5411\u3051\u306b\u3001SEO\u3068LLMO\u3092\u7d44\u307f\u5408\u308f\u305b\u305f\u30ea\u30fc\u30c9\u7372\u5f97\u652f\u63f4\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u3002\u7af6\u5408\u6027\u306e\u9ad8\u3044\u53ce\u76ca\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u304a\u3044\u3066\u3001Google\u691c\u7d22\u4e0a\u4f4d\u8868\u793a\u3068AI Overviews\u63b2\u8f09\u3092\u4e21\u7acb\u3002AI\u30a8\u30f3\u30b8\u30cb\u30a2\u3068\u9023\u643a\u3057\u3001\u88ab\u30ea\u30f3\u30af\u6226\u7565\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316\u3092\u901a\u3058\u3066\u3001\u554f\u3044\u5408\u308f\u305b\u7372\u5f97\u304b\u3089\u5546\u8ac7\u5316\u307e\u3067\u4e00\u6c17\u901a\u8cab\u3067\u652f\u63f4\u3057\u3066\u3044\u308b\u3002<\/span><\/p>\n

\u81ea\u5df1\u7d39\u4ecb<\/b><\/h2>\n

\u682a\u672c<\/span>\uff1a
\n<\/span>\u4eca\u56de\u306f\u5b87\u7530\u3055\u3093\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/span>
\n<\/span>\u7c21\u5358\u306b\u81ea\u5df1\u7d39\u4ecb\u3092\u304a\u9858\u3044\u3057\u307e\u3059\u3002<\/span><\/p>\n

\u5b87\u7530\uff1a<\/span><\/span>
\n<\/span>\u682a\u5f0f\u4f1a\u793eMesut\u4ee3\u8868\u306e\u5b87\u7530\u3068\u7533\u3057\u307e\u3059\u3002\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3057\u307e\u3059\u3002<\/span><\/p>\n

\u682a\u672c<\/span>\uff1a
\n<\/span>\u3088\u308d\u3057\u304f\u304a\u9858\u3044\u3057\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u65b9\u304b\u3089\u306e\u3054\u76f8\u8ac7\u3092\u52df\u96c6\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n

\u5b87\u7530\uff1a<\/span>
\n<\/span>\u4eca\u56de\u306f\u3001BtoB\u4f01\u696d\u304b\u3089\u306e\u304a\u554f\u3044\u5408\u308f\u305b\u3092\u3044\u305f\u3060\u304d\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/span>
\n<\/span>\u5f0a\u793e\u306f\u3001BtoB\u306e\u4f01\u696d\u304c\u7279\u306b\u72d9\u3044\u305f\u3044\u30ad\u30fc\u30ef\u30fc\u30c9\u3001\u4f8b\u3048\u3070<\/span>\u300cSEO\u5bfe\u7b56 \u304a\u3059\u3059\u3081\u300d\u3084\u300cSEO\u5bfe\u7b56 \u6771\u4eac\u300d\u3068\u3044\u3063\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u4e0a\u4f4d\u8868\u793a\u3092\u72d9\u3046\u969b\u306b\u3001Google\u691c\u7d22\u3067\u306eSEO\u4e0a\u4f4d\u8868\u793a\u306b\u52a0\u3048\u3066\u3001 AI Overviews\u3067\u4f01\u696d\u304c\u7d39\u4ecb\u3055\u308c\u308b\u72b6\u614b\u3092\u76ee\u6307\u3057\u307e\u3059\u3002<\/strong>
\n<\/span>1\u3064\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u304b\u3089\u3001\u5b89\u5b9a\u7684\u306b\u554f\u3044\u5408\u308f\u305b\u3092\u5897\u3084\u3059\u305f\u3081\u306e\u65bd\u7b56\u3092\u3054\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n

\u682a\u672c<\/span>\uff1a
\n<\/span>BtoB\u4f01\u696d\u306e\u4e2d\u3067\u3082\u3001\u300c\u30ea\u30fc\u30c9\u7372\u5f97\u3092\u5f37\u5316\u3057\u305f\u3044\u4f1a\u793e\u306b\u554f\u3044\u5408\u308f\u305b\u3066\u307b\u3057\u3044\u300d\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002<\/span>
\n<\/span><\/p>\n

BtoB\u4f01\u696d\u3092\u201cAI\u306b\u7d39\u4ecb\u3055\u308c\u308b\u4f1a\u793e\u201d\u3078\u2015SEO\u696d\u754c\u4e00\u7b4b10\u5e74\u30fbCMO\u7d4c\u9a13\u3092\u6301\u3064\u5b87\u7530\u3055\u3093\u306e\u96c6\u5ba2\u6226\u7565<\/b><\/h2>\n

\u682a\u672c<\/span>\uff1a
\n<\/span>\u5b87\u7530\u3055\u3093\u306f\u3001\u3053\u308c\u307e\u3067\u3069\u306e\u3088\u3046\u306a\u30ad\u30e3\u30ea\u30a2\u3092\u6b69\u307e\u308c\u3066\u304d\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n

\u5b87\u7530\uff1a<\/span>
\nSEO\u696d\u754c\u306b\u306f\u7d0410\u5e74\u643a\u308f\u3063\u3066\u3044\u307e\u3059<\/strong><\/span>\u3002<\/strong>
\n<\/span>SEO\u4f1a\u793e\u306e\u30d9\u30f3\u30c1\u30e3\u30fc\u4f01\u696d\u3092\u9000\u8077\u3057\u305f\u5f8c\u3001 \u30d5\u30ea\u30fc\u30e9\u30f3\u30b9\u3068\u3057\u3066\u6d3b\u52d5\u3057\u305f\u308a\u3001\u4f01\u696d\u306eCMO\u3092\u62c5\u5f53\u3057\u305f\u308a\u3057\u305f\u5f8c\u306b\u72ec\u7acb\u3057\u3001\u73fe\u5728\u30671\u5e74\u534a\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u682a\u672c<\/span>\uff1a
\nSEO\u7551\u306b\u7d0410\u5e74\u643a\u308f\u308b\u4e2d\u3067\u3001 <\/span>\u6700\u8fd1\u3067\u306fAI Overviews\u3084LLMO\u3068\u3044\u3063\u305f\u9818\u57df\u306b\u3082\u5bfe\u5fdc\u3055\u308c\u3066\u3044\u308b\u3068\u601d\u3044\u307e\u3059\u304c\u3001 \u305d\u306e\u8fba\u308a\u306e\u5bfe\u7b56\u3082SEO\u306e\u77e5\u898b\u3092\u571f\u53f0\u306b\u652f\u63f4\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/span><\/p>\n

\u5b87\u7530\uff1a<\/span>
\n\u305d\u306e\u901a\u308a\u3067\u3059\u3002<\/span><\/p>\n

\u682a\u672c<\/span>\uff1a
\n\u305d\u306e\u4e2d\u3067\u3082\u3001\u7279\u306bBtoB\u9818\u57df\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u5bfe\u7b56\u304c\u5f97\u610f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002<\/span><\/p>\n

\u5b87\u7530\uff1a<\/span>
\nBtoB\u4ee5\u5916\u3067\u3082\u5bfe\u5fdc\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001\u3059\u3067\u306b5\u793e\u307b\u3069BtoB\u4f01\u696d\u3067\u5b9f\u7e3e\u304c\u3042\u308b\u305f\u3081\u3001\u4eca\u56deBtoB\u9818\u57df\u3068\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/span><\/p>\n

\u682a\u672c<\/span>\uff1a
\n\u5177\u4f53\u7684\u306b\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u696d\u52d9\u306b\u5bfe\u5fdc\u3055\u308c\u3066\u3044\u307e\u3059\u304b\uff1f <\/span>
\n<\/span>\u4f8b\u3048\u3070\u52b4\u52d9\u5411\u3051\u306eSaaS\u3092\u5c55\u958b\u3057\u3066\u3044\u308b\u4f01\u696d\u304c\u4f9d\u983c\u3057\u305f\u5834\u5408\u3001\u3069\u3053\u307e\u3067\u62c5\u5f53\u3057\u3066\u3082\u3089\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n

\u5b87\u7530\uff1a<\/span>
\n\u307e\u305a\u306f\u7af6\u5408\u8abf\u67fb\u3092\u884c\u3044\u3001\u30d5\u30a1\u30fc\u30b9\u30c8\u30b9\u30c6\u30c3\u30d7\u3068\u3057\u3066\u3057\u3063\u304b\u308a\u3068SEO\u5bfe\u7b56\u3092\u5b9f\u65bd\u3057\u307e\u3059\u3002
\n\u305d\u306e\u4e0a\u3067\u3001LLMO\u5bfe\u7b56\u3092\u9032\u3081\u3066\u3044\u304f\u6d41\u308c\u306b\u306a\u308a\u307e\u3059\u3002 <\/span>
\n<\/span>\u57fa\u672c\u7684\u306a\u652f\u63f4\u5185\u5bb9\u3068\u3057\u3066\u306f\u3001\u30c9\u30e1\u30a4\u30f3\u30d1\u30ef\u30fc\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u300c\u88ab\u30ea\u30f3\u30af\u55b6\u696d\u300d\u3092\u4e3b\u8ef8\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/strong><\/span><\/p>\n

\u682a\u672c<\/span>\uff1a
\n\u305d\u308c\u304cSEO\u5bfe\u7b56\u306b\u3064\u306a\u304c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u304b\uff1f<\/span><\/p>\n

\u5b87\u7530\uff1a<\/span>
\n<\/span>SEO\u306b\u3082LLMO\u306b\u3082\u3064\u306a\u304c\u308a\u307e\u3059\u3002
\n<\/strong>\u4f01\u696d\u3068\u3057\u3066\u7d39\u4ecb\u3057\u3066\u3082\u3089\u3046\u63b2\u8f09\u65bd\u7b56\u307e\u3067\u884c\u3046\u306e\u3067\u3001\u901a\u5e38\u306e\u30ea\u30f3\u30af\u55b6\u696d\u3088\u308a\u3082AI\u306b\u5f15\u7528\u3055\u308c\u3084\u3059\u3044\u7279\u5fb4\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n

\u682a\u672c<\/span>\uff1a
\n\u55b6\u696d\u4ee3\u884c\u306e\u3088\u3046\u3067\u3059\u306d\u3002\u4e00\u751f\u61f8\u547d\u30ea\u30f3\u30af\u3092\u96c6\u3081\u3066\u3001\u4ed6\u793e\u30b5\u30a4\u30c8\u306b\u7d39\u4ecb\u30da\u30fc\u30b8\u3092\u4f5c\u3063\u3066\u3082\u3089\u3046\u306a\u3069\u3001\u5730\u9053\u306b\u55b6\u696d\u3092\u884c\u3063\u3066\u3044\u308b\u3068\u3001SEO\u3067\u3082\u8a55\u4fa1\u3055\u308c\u3001AI Overviews\u3067\u3082\u8868\u793a\u3055\u308c\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u304b\uff1f<\/span><\/p>\n

\u5b87\u7530\uff1a<\/span>
\n\u304a\u3063\u3057\u3083\u308b\u901a\u308a\u3067\u3059\u3002<\/span><\/p>\n

\u88ab\u30ea\u30f3\u30af\u55b6\u696d\u30fbSEO\u30fbLLMO\u3092\u4e00\u6c17\u901a\u8cab\u2015\u88ab\u30ea\u30f3\u30af\u55b6\u696d\u5c02\u9580\u30c1\u30fc\u30e0\u3067\u6210\u679c\u3092\u5275\u51fa<\/b><\/h2>\n

\u682a\u672c<\/span>\uff1a
\n<\/span>\u3082\u3061\u308d\u3093100\uff05\u3067\u306f\u306a\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u4eca\u307e\u3067\u306e\u5b9f\u7e3e\u30d9\u30fc\u30b9\u3067\u8a00\u3046\u3068\u3001\u4f9d\u983c\u3057\u3066\u304b\u3089\u3069\u308c\u304f\u3089\u3044\u3067\u554f\u3044\u5408\u308f\u305b\u304c\u767a\u751f\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n

\u5b87\u7530\uff1a<\/span>
\n\u88ab\u30ea\u30f3\u30af\u65bd\u7b56\u306b\u3064\u3044\u3066\u306f\u3001<\/span>\u300c\u67085\u672c\u30d7\u30e9\u30f3\u300d\u307e\u305f\u306f\u300c\u670810\u672c\u30d7\u30e9\u30f3\u300d<\/strong>\u3067\u30b9\u30bf\u30fc\u30c8\u3055\u308c\u308b\u4f01\u696d\u304c\u591a\u3044\u3067\u3059\u3002
\n\u6210\u679c\u304c\u51fa\u308b\u307e\u3067\u306e\u671f\u9593\u3068\u3057\u3066\u306f\u3001\u304a\u304a\u3088\u305d\u534a\u5e74\u304b\u3089\u3001\u9577\u304f\u3066\u308210\u30f6\u6708\u7a0b\u5ea6\u3067\u4f55\u3089\u304b\u306e\u7d50\u679c\u304c\u51fa\u3066\u3044\u308b\u30b1\u30fc\u30b9\u304c\u591a\u3044\u3067\u3059\u3002<\/span><\/p>\n

\u682a\u672c<\/span>\uff1a
\n\u4f8b\u3048\u3070\u3001\u3053\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u4f01\u696d\u304c\u300c\u4eca\u65e5\u304b\u3089\u304a\u9858\u3044\u3057\u307e\u3059\u300d \u3068\u306a\u3063\u305f\u3089\u3001\u3069\u306e\u3088\u3046\u306a\u3053\u3068\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/p>\n

\u5b87\u7530\uff1a<\/span>
\n\u307e\u305a\u7af6\u5408\u8abf\u67fb\u3092\u3055\u305b\u3066\u3044\u305f\u3060\u3044\u3066\u3001\u300c\u3069\u308c\u304f\u3089\u3044\u306e\u671f\u9593\u3068\u8cbb\u7528\u3092\u304b\u3051\u308c\u3070\u4e0a\u4f4d\u8868\u793a\u304c\u53ef\u80fd\u304b\u300d\u3068\u3044\u3046\u8a66\u7b97\u3092\u3054\u63d0\u793a\u3057\u307e\u3059\u3002<\/span><\/p>\n

\u682a\u672c<\/span>\uff1a
\n\u305d\u308c\u306f\u7af6\u5408\u306e\u5f37\u3055\u306b\u3088\u3063\u3066\u3082\u5909\u308f\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002<\/span><\/p>\n

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\u682a\u672c<\/span>\uff1a
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 <\/p>\n

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